RA-LIN is carving out a new business niche that is rapidly increasing the firm’s experience and involvement in the hospitality industry. Hotel construction is not new to RA-LIN. The company built two four-story roadside facilities in its corporate hometown in the last decade and finished a new roadside TownePlace Suites in Newnan, Georgia, just last year. However, the successful completion of the Courtyard Marriott in downtown Carrollton, Georgia, in mid-August has sparked developer interest in RA-LIN’s hotel construction abilities.
The Carrollton Courtyard Marriott is a $13 million, five-story, 70,000 square-foot facility with 109 guest rooms and upscale amenities. The Courtyard offers 3,500 square feet of meeting room area, an indoor pool, fitness center, and a restaurant and bar. The hotel connects to the cultural arts center next-door which provides support for larger meetings requiring classroom and auditorium space. Since beginning work on this project, RA-LIN has announced six new hotel construction projects that have either broken ground or are in the pre-construction planning phase of development.
These projects include a Holiday Inn Express in Helen, Georgia, three Home 2 Suites hotels in Georgia, Alabama, and Florida, a Courtyard Marriott in Kennesaw, Georgia, and a Hilton Garden Inn in Jackson, Tennessee.
The hotels basically fall into two categories. The four-story, roadside hotel is most common, providing affordable accommodations, efficient floor plans, and modest amenities. Projects like the Courtyard Marriott in Carrollton fall into a second category of larger, more upscale hotels, with more meeting rooms and food service options.
“Hotel construction has become an important market for us,” said Ben Garrett, RA-LIN, President. “We are working with a specialized group of subcontractors who travel the country focusing on this type of work. When you combine RA-LIN’s expertise in holding down costs through pre-construction planning and construction management-at-risk delivery with a working relationship with these specialty contractors, hotel developers are finding both value and increased confidence in our process. Given that the roadside hotel industry is somewhat underbuilt, we are excited about the future.”